SYFY BRANDING

DATE

03/2021

WORK TYPE

Personal

CLASSIFICATION

Motion Design
​Network Branding

​ABOUT THE PROJECT

SYFY channel mainly deals with programs related to science fiction, horror, and fantasy genres. It is a TV channel mainly aimed at a young generation. Through the reinterpretation of the brand, the concept of the design will inject a sense of technology and fantasy, and its purpose is to show an "alternative" world. The design will use abstract and geometric graphic representations, using repeated patterns and typography, to give the audience a surreal feeling. The design will be primarily black and white with an accent or two of bright colors. The typography will be mainly sans serif. Accompanied by the strong rhythm and the beat of the music, the video will be rigorous but full of vitality.

Style Frames

Video