SCREAMING

DATE

01/2019

WORK TYPE

Personal

CLASSIFICATION

Branding

Visual Identity

​Typography

​ABOUT THE PROJECT

"SCREAMING" is a visual identity system I designed for a graduation fashion show at the university. The theme of the fashion show is "points, lines, and planes". In this design, I used geometric elements to design the typeface and then applied them to the entire identity design. I use a neat design style,  mainly based on two-dimensional elements: points, lines, and planes, at the same time in line with the concept of the show.

The identity system includes the color palette system, character system, designed typeface, designed emoji, and the related graphics, etc. Derivative products include posters, invitations, postcards, etc.