The development and popularity of fast fashion have brought all kinds of destructive effects on the ecosystem. Due to the beginning of sustainable development and advocation of moral sound, consumers encounter ethical concerns, the influence of personal values, and the conflict of “fast fashion” desire while they shop, which makes consumers unable to choose. Consumers’ lack of fundamental understanding of fast fashion products and environmental pollution, and lack of guidance makes them at a loss, which makes them feel anxious and confused, and gradually lose their trust in fast fashion industries.

 

The purpose of Greenly is to help consumers solve the contradiction between their desire for fashion and ethical concerns and money restriction. I am also going to help increase consumers’ awareness and knowledge of the product, transparent the boundaries between brands and consumers, and provide them guidance. I am supporting them helps to jump out of the limitations of fast fashion, Thus adjusting the consumption habits.